TruSummit’s Insights from Salesforce’s 2025 Manufacturing Summit: Agentforce, AI, and the Future of Partner Relationships

This year’s Salesforce Manufacturing Summit in Atlanta was bigger and better than ever, bringing together over 800 attendees from across the ecosystem to discuss the future of manufacturing and Salesforce. The event showcased key advancements in AI, automation, and partner enablement, all of which are set to redefine the industry in 2025.

Here are our top takeaways from the summit:

Agentforce: Transforming Manufacturing with AI

The buzzword of the summit? Agentforce. It’s more than just the “agentic era” — it represents a shift towards leveraging AI-powered, data-driven actions. Whether through generative AI or predictive tools, Agentforce is enabling seamless interactions for internal users, external users, and even partners.

Key highlights include:

  • Agent Frameworks: Think of agents as daisy-chained actions that can coordinate multi-step customer journeys. This could enable a fully automated flow from lead qualification to order processing and fulfillment — no human touchpoints required.
  • Channel Partner Expansion: Salesforce plans to expand Agentforce’s capabilities beyond internal users, integrating these tools into Partner Relationship Management (PRM) experiences to enhance channel partner performance.
  • Order Management Agents: Salesforce’s natively built Order Management agents are set to launch early this year, providing automation opportunities for manufacturers.

Partner Relationship Management (PRM): A Hot Opportunity

PRM remains one of the hottest topics in manufacturing, and TruSummit is ready to lead. With Salesforce’s recent innovations, there’s no better time to rethink channel strategy:

  • Agent-Powered PRM: Salesforce is enabling partners to access Einstein AI capabilities through PRM, including tools for pipeline management, email insights, and conversation analytics.
  • Partner Connect: Salesforce’s recently launched CRM-to-CRM connection allows partner users to share deal information directly between CRMs at the push of a button, without duplicate data entry. This game-changing innovation reduces friction and streamlines collaboration.
  • TruSummit’s Expertise: As one of the few firms specializing in PRM strategy and implementation, TruSummit is uniquely positioned to help manufacturers capitalize on this opportunity.

The Growing Role of AI in Manufacturing

AI continues to gain traction in manufacturing, with CIOs and CTOs allocating significant portions of their 2025 budgets to AI initiatives. Salesforce is doubling down on AI-powered solutions, and manufacturers are taking notice:

  • Data Readiness is Critical: The summit emphasized the importance of preparing data for AI-driven transformations. Currently in beta, TruSummit’s TruInsight solution addresses this challenge, helping businesses unlock the value of their data.
  • Real-Time Insights: Salesforce showcased robust integrations that enable manufacturers to access real-time sales and forecast data directly from distributors, eliminating delays and improving visibility into the supply chain.

Expanding Back-Office Capabilities

Salesforce’s platform continues to evolve, with new tools like KetteQ — the first supply chain management application built natively on Salesforce. The growing emphasis on back-office capabilities signals an exciting future for manufacturing organizations looking to modernize their operations.

The TruSummit Takeaway

TruSummit’s focus on AI and manufacturing positions us as a key partner for businesses looking to navigate the digital evolution. With expertise in PRM, data readiness, and AI implementation, we’re uniquely equipped to help our clients leverage Salesforce’s latest innovations.

Ready to explore what these innovations could mean for your business? Contact us today to start the conversation.

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